William Hill approached us for creating his 2016 football betting campaign, starting with a TV commercial (directed by Vellas), then sequentially adding both printed and web contents.
The theme is a space mission to Mars and my brief was to create all the UI's and HUD's, logos and general graphics that appears almost in every frame of the TV commercial.
This project involved lots of trials and errors and allowed me to get an idea of how Fictional UI are designed, always referencing to the astonishing works of the great GMUNK and ASH THORP, who are a constant source of inspiration.
The theme is a space mission to Mars and my brief was to create all the UI's and HUD's, logos and general graphics that appears almost in every frame of the TV commercial.
This project involved lots of trials and errors and allowed me to get an idea of how Fictional UI are designed, always referencing to the astonishing works of the great GMUNK and ASH THORP, who are a constant source of inspiration.
Houston Space Agency Logo
Device UI
Houston Space Agency UI
Hellmet HUD
Thank you
